
Since we doubt that anyone is unaware that kale has been soaring
in popularity (stand aside, tomatoes) we haven't tackled it as a
blog item - it seems to be almost passé. But sometimes events
overtake the best of intentions, and the event that overtook us was
the final, canonical blessing on kale by the New York
Times who just announced that kale has been accepted in
"Manhattan social circles."
In their article, Oh, How the
Humble Has Risen, they note that "Along with
midriff-baring tops and all things Gatsby, another trend has swept
the spring social circuit: kale salads." Apparently, we can
"Forget about filet mignon or caviar. The fashionable
plat du jour these days is the humble kale salad, which seems to
telegraph a certain veggie-chic for the juice-cleanse
set."
Don't get us wrong - we love kale. But the premise that a
Manhattan social set acceptance should turn us on to kale does
befuddle us - it's not a group that we turn to for vegetable
blessings.
And the group is even late to the party. As The Guardian
wrote last March, in Kale: the hottest
vegetable this season, the British have been tuned onto
kale for quite awhile, "According to trade
magazine the Grocer, kale is the "new
star" of the brassica family. Sales were up by 40% in the past
year, with 3,048 tonnes shifted in the 12 months to February, when
its core season ends. Data analysts Kantor
Worldpanel, who conducted the study, don't make the link between
celebrities and our new-found fondness for this powerful leaf. But
thanks to its high-profile supporters - including Gwyneth Paltrow
(whose website Goop features
recipes for kale juice and kale chips), Hugh
Fearnley-Whittingstall and
Jamie Oliver- some of it may even
have been eaten, rather than left at the back of the
veg drawer."
Or what about this article in Epicurious, The Next Big Thing:
Baby Kale Salad Mix? They note that "Americans are
crazy for kale. So crazy, in fact, that we might as well be singing
"Kale to The Chief!" All kidding aside, it's taken a while, but
kale is now solidly entrenched in our vegetable lexicon. Whether
raw or cooked, it has firmly planted itself on restaurant menus.
Bushy bunches of it crowd the produce aisles of supermarkets. And
the farmers' market? Forgettaboutit. When kale's in season, there
are so many different varieties piled high on tables, it's hard to
choose."
We're not sure who started the kale craze, but we're glad they
did and we'd like to give them credit if we could. However, the
least we can do is to note that our EYB members are much savvier
than the Manhattan social set when it comes to food (we doubt if
many could use the expression "veggie-chic" with a straight face),
so here are those online recipes at EYB
for kale that have created the most buzz. Enjoy!
Photo courtesy of shutterbean on
Flickr