I've just been noticing that suddenly the words "Every Day" are
appearing in the new cookbooks I see, well, every day. This
week it was Heidi Swanson's Super Natural
Every Day and Hugh Fearnley-Whittingstall's River Cottage Every
Day. That's "Every Day" the adverbial phrase, not
"everyday" the adjective. "Everyday" the adjective has
overtones of the humdrum, I suppose, even though you do see it
widely used on cookbook jackets. But for me, "Every Day,"
with the space, has a certain siren lure.
I found, upon
investigating, that some of my absolute favorite cookbooks use the
magic phrase "Every Day". Like Roy Finamore's Tasty: Get Great Food
on the Table Every Day. Or Peter Reinhart's Artisan
Breads Every Day. Every time I pick up Reinhart's book, I
say to myself, Why yes! I could make artisanal bread
every day, if I wanted to. Every day, and any day! But
I don't have to.
There are even "Every Day" books I'm inexplicably drawn to but
rarely use, like Noodles Every Day, or Diana
Simple Cooking: Effortless Meals Every Day. Even if
I never pull them off the shelf, they seem to promise that every
day, any day, I could.
Is there a magic phrase that makes you buy or keep a cookbook?
You may not have even thought about it before...but chances
are there is.