New Zealand has thrown down the cereal gauntlet

Weet-bix

Somehow in the excitement of the Olympics last month, we didn't notice that 648 New Zealand school children honored their Olympic team by tackling a special challenge. 648 children, along with their teachers, ate more than 300 boxes of  Weet-Bix cereal, soaked with 106 gallons of milk, thereby earning the world record for most cold breakfast cereal consumed. (Weet-Bix, for those of you not familiar with it, is a high-fiber wheat biscuit cereal - think shredded wheat - that is very popular with our friends in Australia and New Zealand.) The previous title-holders were from Rye, New York.

However, Kate Krader over at Eatocracy noticed this accomplishment, and is proposing some cereals to spur a repeat challenge. In her article, The hardest-working cereals on the shelf, she argues that "We have some training to do, to get back the cereal-eating title. Here are some cereals to help the cause, no matter what your special dietary restrictions might be. Chocolate-for-breakfast cereal? Check. Save-the-world cereal? Check. Coffee-meets-cereal? Check. Go, team!" She also presents her candidates for "On-the-run cereal" and "Cereal-for-your-health-nut-friends." 

Personally, we'll be on the search for some Weet-Bix.

1 Comment

  • MaryMaryCulinary  on  9/21/2012 at 8:48 AM

    Impressive--it takes me well over a year to eat 300 boxes! It's called Weetabix in Canada and it's the only cold cereal I buy. It's nothing like shredded wheat though, think compressed wheat flakes that turn to mush if you don't eat them fast enough.

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