The core of the matter

Ben & Jerry's Cores

Ben & Jerry's new ice cream flavors created a lot of buzz this week. Ever wanted two ice cream flavors and a swirl in one convenient container? Well, your dreams have now become a reality with Ben & Jerry's Cores. While E! online claims that Ben and Jerry's has "changed the ice cream game forever," I'm not convinced this is an earth shattering development. After all, different flavors of ice cream sharing the same carton is nothing new. Neapolitan ice cream has been around since the 1870s, and having chunks of chocolate and swirls of caramel, fudge or fruit in ice cream is also old hat.

The flavor combinations of these cores are pretty standard as well, with vanilla, chocolate, fudge and caramel making their usual appearances. I think Ben & Jerry's missed the boat by not marrying peanut butter ice cream to banana ice cream and sealing the union with a grape jelly core. It's like they aren't even trying. I must grudgingly admit, however, that the raspberry core appeals to me. That's My Jam has chocolate and raspberry ice cream with fudge chips and a raspberry core.

So what do you think--are the new Cores a mind-blowing ice cream breakthrough? Has salted caramel jumped the shark? What combinations do you think would make this concept soar?

2 Comments

  • boardingace  on  3/1/2014 at 8:48 AM

    Personally, I think that the flavors look really good. I think that it's probably smart to start with people's favorite flavors and see how the core concept takes off before they do more unique flavors, which hopefully they will later. I'd love to try them all! I like your banana idea :)

  • adrienneyoung  on  3/2/2014 at 6:45 PM

    I'm all for it, myself. They do great quality ice cream, and if they want to play, I applaud!

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