ATK’s post-Kimball plans are all wet

America's Test Kitchen cookbooks 

When news broke that Chris Kimball was leaving America’s Test Kitchen and Cook’s Illustrated, which he founded more than 20 years ago, people wondered how the brand would change and what the bow-tied star would do. While Kimball has moved on to a new venture ( Milk Street Kitchen), it looks like ATK has opted to sail the high seas.

That’s right – America’s Test Kitchen is partnering with cruise line Holland America, installing replicas of its iconic television sets on board several cruise ships. Starting next month, ATK will host on-board cooking demonstrations and workshops. But that isn’t the only change they’re making; the company announced that it is also moving ATK headquarters out of the suburbs to Boston’s Seaport District. According to a press release, the new location has nearly double the square footage of ATK’s current headquarters and will contain three television studios, multiple photo and editing studios, plus state-of-the-art test kitchens.

This move follows an announcement earlier this week of a new website called Cook’s Science. The aim of Cook’s Science is “to tell stories about food science by stepping out of the kitchen and reporting from the field.” ATK sees this as a logical extension of the company’s methodology, which has always been rooted in a scientific approach to cooking. 

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  • Analyze  on  September 27, 2016

    Sounds interesting! We loved Holland America for the two cruises we took with them. The food was delicious. Giving cooking demos on cruise ships sounds very time consuming, but they have nothing to lose in giving it a try. I'd love to see one!

    I've gotten a few of the Milk Street Kitchen e-mails, but honestly I have too much already to read from ATK, and don't have time to keep up with both…for the same reason, I haven't started following the Cook's Science stuff either, but maybe someday…

  • sir_ken_g  on  September 28, 2016

    I go on cruises to see the world.
    Not for shopping, gambling, or cooking demos.

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