Studies show that there are more than 40 million overweight men in the United States. Yet men have never before been so interested in reading about their own health, as demonstrated by the explosive growth of such male-oriented magazines as Men's Health, with 1.5 million subscribers.

Like the Goors' earlier books, The Choose to Lose Weight-Loss Plan for Men enables the reader to control his weight by giving him all the information necessary to create his own clear; quantitative fat budget. No gimmicks, no fluff. No single food is off limits or forbidden. Users can eat as much as they like. In addition, an entire section is devoted to aerobic exercise, stretching and weight training, to take maximum advantage of the fat-burning potential of the male body.

This is not a fad diet but a sustainable, even enjoyable way of life for today's man.