Money, Taste, and Wine: It's Complicated! by Mike Veseth

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  • ISBN 10 1442234644
  • ISBN 13 9781442234642
  • Published Aug 04 2015
  • Format eBook
  • Page Count 208
  • Language English
  • Countries United States
  • Publisher Rowman & Littlefield
  • Imprint Rowman & Littlefield Publishers

Publishers Text

"It's complicated!" That's a simple way to describe the sort of relationship that seems to defy simple explanations. Like one of those romance-novel love triangles, money, taste, and wine are caught up in a complicated relationship that affects every aspect of the wine industry and wine enthusiast experience. As wine economist and best-selling author Mike Veseth peels away layer after layer of the money-taste-wine story he discovers the wine buyer's biggest mistake (which is to confuse money and taste) and learns how to avoid it, sips and swirls dump-bucket wines and Treasure Island wines, and toasts anything but Champagne. He bulks up with big-bag, big-box wines and realizes that sometimes the best wine is really a beer. Along the way he questions wine's identity crisis, looks down his nose at wine snobs and cheese bores, follows the money, surveys the restaurant war battleground and imagines wines that even money cannot buy before concluding that money, taste, and wine might have a complicated relationship but sometimes they have the power to change the world. His engaging and enlightening book will surprise, inform, inspire, and delight anyone with an interest in wine-or complicated relationships.

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