The Exporter's Handbook to the U.S. Wine Market by Deborah M. Gray

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  • ISBN 10 1935879553
  • ISBN 13 9781935879558
  • Published Dec 28 2015
  • Format Paperback
  • Page Count 256
  • Language English
  • Countries United States
  • Publisher Wine Appreciation Guild
  • Imprint Wine Appreciation Guild

Publishers Text

Attempting to export wine to the U.S. has long been fraught with difficulty, especially for the smaller producers. The U.S. wine industry, complicated by confusing regulations and intense internal brand competition, is also the land of opportunity and home to an adventurous and egalitarian wine consuming population. But without an understanding of how to effectively enter this complex market, the exporter often founders and retreats in frustration. This book provides a guide to approaching and attracting an importer, differentiating terms and regulations which must be understood to prosper, and avenues to achieving and sustaining attainable sales and distribution goals.