Drink Like a Geek marries Jeff's twin passions for alcohol and geek culture: in the early 2000s, Jeff directed two documentaries about Star Wars Episode I (the first in the build-up to its release, and the second after fans realized it sucked).

There will be cocktail recipes throughout Drink Like a Geek - interpretations of Miruvor of Middle Earth, Dornish Red and Arbor Gold of Westeros, etc. - but the emphasis will be more on getting to know various subcultures than in genre recipe books like The Cocktail Guide to the Galaxy. That emphasis should be clear in the intro chapter included at the end of the proposal, which is about an experience Jeff had crossing enemy lines and drinking Romulan Ale at Dragon*Con in Atlanta.