The Sign of the Burger: McDonald's and The Culture of Power (Labor In Crisis) by Joe Kincheloe

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  • ISBN 10 1566399327
  • ISBN 13 9781566399326
  • Published Apr 25 2002
  • Format Paperback
  • Page Count 184
  • Language English
  • Edition 1
  • Countries United States
  • Publisher Temple University Press

Publishers Text

I didn't want to remain a hick from the mountains... In my cultural naivete I saw McDonald's as a place somehow where modern culture capital could be dispensed. Keeping these memories in mind as years later I monitored scores of conversations about the Golden Arches in the late 1990s, it became apparent that McDonald's is still considered a marker of modern identity.

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