From the author: 'Baking is a science, but it's also an art, and I think the two go hand in hand together seamlessly. I want this book to be as practical as it is beautiful, as I am fascinated by the science behind baking. It will be a guide for the amateur or beginner baker who isn't looking for a quick fix of baking or to follow a trend. It is for those who want to enjoy pouring over a beautiful book, learn something interesting that they can take forward on their baking journey, and dive into a world of illustrations that inspire them to get creative in the kitchen.'