Liquid Bread: Beer and Brewing in Cross-Cultural Perspective (Anthropology of Food & Nutrition Book 7)

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  • ISBN 10 0857452150
  • ISBN 13 9780857452153
  • Published May 01 2011
  • Format Paperback
  • Page Count 264
  • Language English
  • Edition 1
  • Countries Germany
  • Publisher Berghahn Books

Publishers Text

Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.