Wine Marketing and Sales: Success Strategies for a Saturated Market by Liz Thach and Paul Wagner and Janeen Olsen

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  • ISBN 10 189126799X
  • ISBN 13 9781891267994
  • Published Sep 01 2006
  • Format Hardcover
  • Page Count 304
  • Language English
  • Countries United States
  • Publisher Wine Appreciation Guild
  • Imprint Chalk Hill Press

Publishers Text

Long overdue, this comprehensive text provides an in-depth, hands-on approach to every element of wine marketing and sales. Authored by leading wine marketing professors and Napa's most respected wine marketing and communication consultant, this new work covers the initial theoretical concepts to the detailed tactical steps for every wine marketing and sales application. Filled with useful tips and success stories gleaned from the global wine business, it has already been selected for university classes, but is also accessible for winery owners and staff without formal marketing training. Serious wine enthusiasts, or anyone who has ever dreamed of owning a winery, will encounter information never before published. And for wine marketers everywhere who wonder why they ever went into the swamp, this is a book that should give you plenty of ideas about those pesky alligators and how to win them over to your brand.

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