Fast Food: Roadside Restaurants In The Automobile Age by John Jakle and Keith Sculle

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  • ISBN 10 080186920X
  • ISBN 13 9780801869204
  • Published Mar 01 2002
  • Format Paperback
  • Language English
  • Publisher Johns Hopkins University Press

Publishers Text

Eating on the run has a long history in America, but it was the automobile that created a whole new category of dining: fast food. In the final volume of their Gas, Food, Lodging trilogy, John Jakle and Keith Sculle contemplate the origins, architecture, and commercial growth of fast food restaurants from White Castle to McDonald's.

Illustrated with 217 maps, postcards, photographs, and drawings, Fast Food makes clear that the story of these unpretentious restaurants is the story of modern American culture. The first roadside eateries popularized once-unfamiliar foods -- hamburgers, hot dogs, pizza, milkshakes, burritos -- that are now basic to the American diet. By the 1950s, drive-ins and diners had become icons of rebellion where teenagers sought freedom from adult authority. Like the gas station and the motel, the roadside restaurant is an essential part of the modern American landscape -- where intentional sameness of design welcomes every interstate driver.