For God, Country, and Coca-Cola by Mark Pendergrast

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  • ISBN 10 0465046991
  • ISBN 13 9780465046997
  • Published May 14 2013
  • Format eBook
  • Page Count 560
  • Language English
  • Edition Third Edition
  • Countries United States
  • Publisher The Perseus Books Group
  • Imprint Basic Books

Publishers Text

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company--and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world--this is business history at its best: in fact, "The Real Thing."

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