For God, Country and Coca-Cola: The Unauthorized History of the Great American Soft Drink and the Company That Makes it by Mark Pendergrast

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  • ISBN 10 0465054684
  • ISBN 13 9780465054688
  • Published Feb 25 2000
  • Format Paperback
  • Page Count 664
  • Language English
  • Edition New edition
  • Countries United States
  • Publisher The Perseus Books Group
  • Imprint Basic Books

Publishers Text

For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the companyand of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the worldthis is business history at its best: in fact, The Real Thing.

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