Hospitality Manager's Guide to Wines, Beers, and Spirits by Albert W. A. Schmid

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  • ISBN 10 0132059681
  • ISBN 13 9780132059688
  • Published Dec 26 2007
  • Format Hardcover
  • Page Count 320
  • Language English
  • Edition 2nd Revised edition
  • Countries United States
  • Publisher Pearson Education (US)
  • Imprint Prentice Hall

Publishers Text

This introduction to the history, science and varieties of alcoholic beverages is essential for today's hospitality manager. Written as a practical guide, this book helps managers understand wines, beers and spirits--from the history of alcohol to the marketing and selling of it. The user-friendly approach teaches wine by the grape, beers by the type of yeast used in fermentation, and spirits by breaking them into two categories (aged or non-aged and fruit or grain-based). This edition includes a new forward by Ken Rubin, a logical reorganization of early chapters, and material devoted to the management and marketing of beverage operations.

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