Fundamentals of Menu Planning, 3rd Edition by Paul J. McVety and Bradley J. Ware and Dominique Levesque Ware

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  • ISBN 10 0470072679
  • ISBN 13 9780470072677
  • Published Mar 03 2008
  • Format Paperback
  • Language English
  • Publisher John Wiley & Sons

Publishers Text

Fundamentals of Menu Planning, Third Edition presents a complete overview of key aspects of menu planning, including designing, writing, costing, marketing, and merchandising a menu. Reflecting the latest menu trends in the restaurant industry, the authors show how research, surveys, and sales analysis are key to menu planning and design. With updated nutrition and menu planning information, an expanded collection of sample menus, new appendices and resources, numerous forms, tables, and worksheets, and more practice problems, this guide is key to the success of the overall foodservice enterprise.

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