Barry Callebaut announces a new kind of chocolate

Move over dark, milk, and white chocolates, there’s a new kid in town: ruby chocolate. Last week chocolate giant Barry Callebaut announced that after 10 years of research and development, it is releasing a new type of chocolate that boasts a naturally reddish hue.

This new variety of chocolate – the first since the development of white chocolate 80 years ago – is said to offer ‘a totally new taste experience, which is not bitter, milky or sweet, but a tension between berry-fruitiness and luscious smoothness,” according to the Barry Callebaut press release. 

The naturally reddish/pinkish color will allegedly appeal to millenials, who apparently love all things pink. The color may be a gimmick, but it’s all natural. Again according to the press release, “Ruby chocolate is made from the Ruby cocoa bean; through a unique processing Barry Callebaut unlocks the flavor and color tone naturally present in the Ruby bean. No berries or berry flavor is added. No color is added.”

Ruby chocolate made its international debut at an exclusive launch event in Shanghai, China, on September 5. You can’t purchase Ruby chocolate quite yet, although Barry Callebaut is planning to work with chocolate manufacturers to make the product available to consumers around the world. 

Photo courtesy Barry Callebaut