Pretend private chefs become a TikTok trend

There is no shortage of content creators who are (or were) chefs, including private chefs. But some ‘private chef’ accounts are playing fast and loose with the concept of ‘client’ – calling their parents, significant other, and even themselves the client. Food and Wine explains why this can actually be a way to break out of cooking doldrums.

Food and Wine talked to a handful of high profile content creators who take a tongue in cheek approach to pretending to be a private chef, noting that their followers are keyed in to the inside joke. Sometimes a new follower will make a negative comment on a video because they don’t understand the situation. When content creator Faith (@faithsfresh) says something like “My client lets her cats walk on the counters, it’s kind of disgusting”, if you don’t understand that she is making fun of herself, it can seem like a mean thing to say.

Even if you aren’t posting on social media, the articles notes that pretending to be a private chef can lead to being more creative in the kitchen, making “meal times more of an event and less of a chore, which in turn creates a sense of pride and a dining experience that’s focused on flavor, ingredients, and presentation rather than convenience. After working on a carefully curated meal, you’ll feel accomplished and like you did something for yourself (AKA, your client).”